Smile develops productivity apps for Macs and iOS devices. Its mission is reflected in its name: to make users smile by offering them excellent products and outstanding support.
The company was founded in 2003 by Greg Scown and Philip Goward soon after they were introduced at Macworld by their mutual (and very cool) friend Judy. The company name, originally SmileOnMyMac LLC, combined the two partners’ individual company names: Smile Software and On My Mac. The new company took on the distribution of PageSender, a full-featured fax software that the original Smile Software had released in 2002.
Soon joining that product in the SmileOnMyMac catalog was the CD/DVD label and packaging design software, DiscLabel, which the company released in 2003. DiscLabel was followed in 2004 by the PDF editing tool, PDFpen. In 2006, the company acquired TextExpander, the typing shortcut utility.
That same year, Jean MacDonald joined the company to help Greg and Philip devote more time to coding by taking on their marketing and PR duties. She also took charge of product documentation, developed new snippet groups for TextExpander, and began delivering the occasional presentation on online marketing. Jean was made a partner in the LLC in 2009.
The company made its first foray into iOS app development with TextExpander touch for the iPhone and iPod touch in 2009. In addition to that app, the company launched a software development kit (SDK) for other iOS developers so they could include TextExpander snippet expansion in their apps. Over 120 apps now support TextExpander touch, including many bestselling Twitter clients, task managers, and writing apps.
Recognizing that iOS devices such as the iPhone, iPod touch, and iPad, had joined the Mac as platforms for which it developed software, the company changed its name from SmileOnMyMac to Smile in August 2010.
Today, Smile is a closely knit but geographically dispersed company, with Philip in San Francisco, Greg in Castro Valley, and Jean in Portland. They are assisted by awesome support specialists, localizers, marketing experts, and designers.
To see what the company is currently up to, check out the Smile blog for user tips, news, and photos.